Projects

My role includes leading UX research and design in order to maintain as well as further enhance the e-commerce experience by helping customers discover products and creating a seamless buying experience. This encapsulates the entire end-to-end consumer flow, from home page to grid and product pages to the cart and checkout funnel, account settings, and more. I also work with our international site team members to ensure the global sites follow in suit of the design and interaction of our North American site experience.

In my role, I also own and maintain the internal design system, ensuring the library is up to date and scalable to be easily used by people across other teams as dynamic plug and play components. I work to maintain brand integrity as well as ensuring pixel perfect stunning visual UI design. I ensure team alignment on A/B and feature testing with the communication and presentation of research, design iterations and hypotheses using tools such as Figma and Principle to create visuals and prototypes across different devices and resolutions. I also work with a team of developers to quality assure the visual design and interaction of everything that is shipped out.